Sales Action Newsletters

The Newsletter "Sales Action" is a practical, research-based educational tool designed to provide and demonstrate a professional approach by sharing profitable selling ideas. It contains a collection of viewpoints to educate, illustrate, and promote debate. Motivational material and sales training techniques rank high on the list of contributions to help sales practitioners handle emotional rejection often cited as a common reason for leaving the profession.

To gain a better understanding of a customer's reactions, the various articles bring together ideas targeting not only the price reputation of your product, but the value of customer relationships and other sales problems such as who else is involved in the prospect's decision making process.

Sales teams usually cannot work without some up-front planning and forethought and the articles often offer advice as to how to get the customers' attention, interest, desire, conviction and finally, closure of the sale. Proper use of "Sales Action" should help ensure any prospect receives more value from the product or service they have purchased than what they have paid.

List of Available Topics

These Sales Action Newsletters are also available in French.

229 - Post-Call Prowess.
230 - Paper & Record Management is Time Management.
232 - Disney’s Profitable Lesson for Sales People.
233 - Profiling Customers for Recall Breaking Sales.
234 - Try Benchmarking.
235 - Presenting Well Known Products in New and Exciting Ways.
236 - Organize Your Territory to Maximize Your Profits.
237 - Customers Don’t Buy Out of Season.
238 - Building Professional Relationship with Customers.
240 - Adding a Personal Touch.
241 - Facing the Fear of “Cold Calling”.
242 - A New Face in the Buyer’s Office.
243 - Sixty Seconds is All You Need.
244 - Selling to Foreign Born Customers.
245 - Record Breaking Sales.
246 - When Purchasing Decisions Are Influenced by People you Do Not Get to See.
247 - The Gentle Art of Asking Questions.
248 - Begin by Calling a Step above the Decision Maker.
249 - Price Objections.
250 - How to be “Liked” By Customers.
251 - Thinking of Your Feet.
252 - Who’s Being Sold?.... You or Your Customer!