In today's world, health care problems rank, if not the top concern, then very near the top. Health coverage is either through government edict, personal payment or possibly through insurance coverage. Regardless of this, however, pharmaceutical sales representatives, with education the norm in this field, must continue their formal training. WorkSafetyOnline's newsletter, "Prescriptions for Selling" recognises this and realises it is not easy to sell pharmaceuticals without knowledge of the market or which people you are trying to reach and how to reach them.
Not only is closing a sale important, but maintaining a relationship with a customer essential. While the best information you can possibly get is from health professionals who have tried the product and have valuable comments to contribute, feedback from other professional sales people is a valuable tool.
"Prescriptions for Selling" offers this tool with articles on issues such as how to anticipate drug price objections, the gentle art of asking doctors questions, and whose needs in the health care industry should be addressed. While often not technical in nature, having timely accurate answers to these and similarly related questions could be critical, not limiting your effectiveness.
List of Available Topics
These Prescription For Selling Newsletters are also available in French.
131 -Profiling Doctors, Still the Foundation for Record Breaking Sales.
132 - Excellent Speaking Leads to Excellent Sales.
133 - Strong Closing Starts with Planning.
134 - Post-Call Prowess.
135 - Paper & Record Management is Time Management.
136 - Disney’s Profitable Lesson for Pharmaceutical Sales People.
137 - Try Benchmarking.
138 - Presenting Well Known Products in New and Exciting Ways.
139 - Receptionists, Nurses, Administrative Assistants.
140 - Organize Your Territory to Maximize Your Profits.
141 - Doctors Don’t Buy out of Season.
142 - How to Build a Professional Relationship with Customers.
143 - A Quality Perspective in Selling.
144 - Adding a Personal Touch.
145 - Facing the Fear of “Cold Calling”.
146 - The Quality of Commitment.
147 - Sixty Seconds is All You Need.
148 - Selling to Foreign Born Physicians.
149 - The Key to Record Breaking Sales.
151 - How to Promote Our Products.
152 - When to bring out a clinical Paper.
153 - Price Objections.
154 - How to be “Liked” by Customers.
155 - Thinking on Your Feet.
156 - Who’s being Sold? You or Your Customer?
157 - The Path to See ‘No-See’ Physicians.
158 - The Physician’s Point of View.
159 - Expert Product Knowledge.
160 - Make Your Product the Hero
161 - The Remarkable Power of Silence
162 - Protection From UV Radiation
163 - Hazards of Arc-Faults
164 - Alcohol-Related Accident Costs Are Significant
165 - Personal Problems Create Work Place Hazards
166 - Seven Ideas To Turn Your Training & Awareness Program Into A Profit Center
167 - The Value of a Safety Mission Statement
168 - Does Your Team Report All Safety Hazards?
169 - Ergonomics Reduce List Time Injuries
170 - Try Benchmarking
171 - Shock Tactics
172 - Hidden Costs of Unintentional Injuries
173 - Effective Things to Control Safety
174 - Aggression
175 - Habituation Can Lead to Lost Time Injuries
176 - “Major Calamity” Damage Control Plan
177 - Drug And Alcohol Abuse In The Workplace
178 - Entropy
179 - Same-Level Falls